Europe’s top supplement fulfillment firms compared

European supplement brands must address fulfillment challenges while maintaining product quality and financial stability. The choice between a warehouse that tracks batch codes and one that does not determines whether customers receive expired vitamins or a competitor’s offering instead. For brands selling across borders—particularly those using cash on delivery—selecting the right partner is essential. This provider must handle expiry dates, multi-country payments, and storage risks while maintaining efficiency.

The five leading providers in this sector, WAPI, Green Logistics, 3PLUK, Bolian Logistics, and Fulfillment Nutra, offer distinct approaches. Some focus on high-volume, multi-country sales, while others specialize in temperature-sensitive storage or support for new brands. All were assessed across 12 criteria, including cash-on-delivery availability, batch tracking, storage conditions, and Amazon integration, using public data from October 2026. No warehouse inspections or test orders were performed, so service quality may vary by client.

WAPI: The Multi-Country Specialist for Cash-on-Delivery Brands

WAPI supports brands selling supplements across Europe through cash-on-delivery transactions. With 16 warehouses in eight countries, including the UK, and COD coverage in 19 markets, 18 European plus Mexico, it caters to sellers needing flexible payment options. The company works with high-volume ecommerce brands in supplements, health, beauty, and cosmetics, often processing orders where buyers pay upon delivery.

Its COD system includes weekly euro payouts, order-level payment reports, and automated alerts for failed deliveries. For instance, if a package remains at a pickup point too long, WAPI’s AI tracks it and notifies the buyer before the collection window expires.

Batch and expiry controls are central to WAPI’s operations. Some warehouses use first expired, first out (FEFO) picking, ensuring older stock ships first. Others require a separate agreement for this feature. Supplements are stored separately from non-supplement goods to minimize cross-contamination risks. The service provides barcode labeling and preparation for Amazon FBA, while FBM orders can access the same inventory.

Storage fees are calculated based on space usage, with quotes breaking down eight cost components. Account managers respond to inquiries via chat within a single working day. WAPI also connects brands with manufacturing and VAT partners, though these are separate services requiring independent agreements.

A Clutch review from February 2025 highlights WAPI’s performance for Body Essentials, a supplement brand operating in six European markets. The review noted 95% on-time delivery and 99% order accuracy, metrics tied to that project, not a guaranteed standard for all clients.

Before committing, brands should confirm three key details with WAPI: whether a minimum order volume applies, the temperature range in standard storage (including summer peaks), and how shelf-life rules are enforced before shipping. The provider does not offer cold-chain storage, which may disqualify it for temperature-sensitive products.

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Green Logistics: The Importer’s Gateway Through the Netherlands

Green Logistics serves brands importing supplements into Europe, particularly those using its Dutch bonded warehouses to delay customs duties and VAT payments. Its supplement fulfillment includes batch tracking, expiry monitoring, and real-time stock updates. Unlike WAPI, it explicitly provides temperature-controlled storage, essential for probiotics, omega-3s, or other heat-sensitive products.

The service extends to relabeling, repackaging, and product sets, allowing brands to customize packaging for different markets. A dedicated contact person is assigned to each client, simplifying coordination for imported goods. Green Logistics also handles customs clearance and VAT registrations, though it does not manufacture products itself.

3PLUK: Fast Dispatch and Flexible Storage for High-Volume Orders

3PLUK focuses on same-day dispatch and flexible storage, making it ideal for brands prioritizing speed and scalability. Its batch control system tracks products by best-before-end dates, ensuring older stock ships first. While FEFO is not explicitly stated as standard, BBE alerts help brands manage shelf life more effectively. Storage is organized in bins and shelves, though brands should confirm whether supplements are stored separately to prevent contamination.

Bolian Logistics: Regional Expertise for Spain and Parapharmacy Brands

Bolian Logistics specializes in the Spanish market, offering tailored logistics for parapharmacy and supplement brands in the region. Its FEFO system applies to cosmetics, but the provider does not confirm whether the same process extends to supplements. Brands should verify whether batch tracking includes expiry dates and how storage conditions are maintained, especially for heat-sensitive products.

Table Notations and AI Alert Process

In the table, “Ask” signals that public data does not confirm the exact service or terms. It does not mean the company cannot provide the service; details come from providers, and reviews describe individual projects that may differ.

FEFO means first expired, first out; BBE stands for best-before-end date. FBA and FBM denote Fulfillment by Amazon and Fulfillment by Merchant. AI tools check size and weight, flag delivery problems, and staff review alerts to decide actions. Alerts are reviewed before any shipment changes are made.

Fulfillment Nutra: A Starting Point for New Supplement Brands

Fulfillment Nutra targets brands entering the supplement market for the first time, offering catalog-based inventory management without minimum stock requirements. Its batch control system includes certificates of analysis for catalog products, but brands must confirm whether FEFO applies to supplements. Storage is catalog-only, meaning the provider does not hold physical inventory unless pre-arranged, which could limit scalability for growing brands.