Sherwin Williams Adds Digital Payment Tools

Jessica Parker • July 5, 2026 • 3 min read

Sherwin-Williams adopts digital payment tools with Square for professional customers, enhancing its Digital Alliance Program for Pro+ customers with integrated

Sherwin-Williams is adopting Square features for its professional customers, including pro painters, contractors, and designers. The company is embedding payments, invoicing, and cash flow tools directly within its Digital Alliance Program for Pro+ customers.

This move is seen as a way for Sherwin-Williams to become a more integrated partner for these trades, rather than just a supplier. According to the filing, the new partnership will allow professional customers to access Square’s tools, making it easier for them to manage their businesses.

Morgan Kuntze, global partnerships lead at Block, the parent company of Square, said the company is “thrilled to be part of the Sherwin-Williams Digital Alliance Program”. Kuntze added that Square’s tools will help professional painters and contractors focus on their craft, rather than worrying about getting paid or managing paperwork.

They see the partnership as a broader shift in how B2B brands are competing for economic share beyond their sales transactions. Seth Broman, founder of SMBQuotes, a B2B software advisory platform, said this is another form of embedded financial services, and more such partnerships can be expected in the future.

Broman pointed to similar deals, such as Shopify and Stripe, and DoorDash and Parafin. He said Sherwin-Williams likely negotiated preferred rates and terms for its customers, which they wouldn’t receive if they worked directly with Square. This could give Sherwin-Williams an edge over its competitors.

For contractors, the value of the partnership extends beyond pricing. Square’s invoicing and payment tools integrate their workflows, making it harder for them to switch suppliers. As Broman noted, “once a contractor is using Square through this partnership and has their invoices and payments, switching paint brands would probably be a much bigger hurdle”.

The partnership is expected to benefit all parties involved. Contractors will gain access to growth capital, Sherwin-Williams will expand its wallet share, and Square will drive revenue through products beyond payments. As Broman explained, “as contractors get access to more capital through lending and invoice factoring, they can grow, take on more jobs, and in turn buy more paint”.

Sherwin-Williams is moving beyond being just a supplier of paint and materials to a more integrated partner for professional contractors and painters. It is positioning Square to cross-sell higher-margin products, such as lending and invoice factoring. With this partnership, they are creating a virtuous cycle that benefits all parties.

Contractors using Square for invoicing, payments, and customer communication across paint jobs will effectively embed Sherwin-Williams into their daily business operations. As Michael Stein, founder and CEO of Tarps Plus, added, “each of these business partnerships is unique to the trades because they are the most underserved by generic business software”.

The point of pain for contractors is not just buying paint, but also estimating the job, scheduling labor, taking deposits, getting paid, and managing cash flow. Stein believes this operational integration may also strengthen loyalty.

They are focusing on growth.

Sherwin-Williams is expected to expand its wallet share, and Square will drive revenue through products beyond payments.