Dicks Sporting Goods offers premium membership
Dicks Sporting Goods introduces ScoreCard+ premium membership with benefits like free shipping and discounts for $99 per year.
Dick’s Sporting Goods has introduced a new paid membership tier to its ScoreCard loyalty program, called ScoreCard+. The paid rewards program gives members free shipping on all orders, 20% off in-store services, and other benefits for $99 per year.
The sports supply retailer also announced updates to its free loyalty program, which has 30 million members and accounts for more than 75% of sales. Beginning July 1, all ScoreCard members can redeem rewards faster, with a minimum of $5 for 150 points.
ScoreCard+ members have access to all the perks of the free tier, plus unlimited free standard shipping on all purchases, $100 in annual rewards, and one free service or experience each year valued at up to $100. They also receive a 20% discount on in-store services and experiences.
According to the retailer, ScoreCard+ members can access up to $350 worth of rewards with their $99 annual membership. The enhanced loyalty program is part of the company’s efforts to build deeper relationships with its customers.
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“Our enhanced ScoreCard and new ScoreCard+ programs recognize the deep relationships we have with our athletes and rewards them not just for purchases, but for all the ways in which they interact with us today,” said Emily Silver, chief marketing, ecommerce and athlete experience officer at Dick’s Sporting Goods.
The latest loyalty change comes about two months after the sporting goods retailer relaunched its credit card rewards program. The program includes two card types: the Dick’s Credit Card and the Dick’s Mastercard, both of which earn 10% back in rewards.
Dick’s Sporting Goods reported a 6.0% increase in comparable sales for the Dick’s Sporting Goods brand in the most recent fiscal quarter ending May 2. Consolidated net sales across the entire business rose 62.7% to $5.16 billion, including the addition of $1.79 billion from Foot Locker.
The company’s loyalty program changes are likely to have a significant impact on its customers, particularly those who frequent the store and take advantage of its services and experiences.
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Alongside Dick’s Sporting Goods, the athletic retailer also owns several other brands, including Golf Galaxy, Public Lands, and Foot Locker.
The company’s loyalty program is a key driver of its financial performance, with 30 million members accounting for more than 75% of sales.
Dick’s Sporting Goods ranks No. 33 in the Top 2000 Database, a market research tool that ranks North America’s largest online retailers by annual ecommerce sales.
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