New ghd straightener uses artificial intelligence
The new ghd Sculpt straightener uses artificial intelligence to monitor hair temperature and adjust heat for styling without damage.
The new ghd Sculpt straightener, powered by AI technology, has been making waves in the hair care industry. It is described as an interactive hair straightener that uses AI to monitor hair temperature and adjust the heat accordingly, styling without damaging natural curl patterns.
How it Works
The ghd Sculpt features heat-monitoring plates that read hair temperature and never exceed 185 degrees, a temperature ghd has tested as optimal for shaping hair bonds without damaging hair structure. Its heat-adapt technology responds to hair as it is styled, adjusting temperature according to hair thickness, movement, and styling angle.
ghd designed the Sculpt to deliver only what is needed, rather than blasting hair with the same amount of heat from root to tip. The tool is equipped with ‘waterfall’ edges, a smooth, rounded surface that glides through hair without ridges or snagging.
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Key Features
The ghd Sculpt is ghd’s first interactive styler, powered by AI that senses, learns, and adapts to hair temperature. Its sensors monitor hair 2,900 times per second, using information about hair between the plates, movement speed, and tool angle to determine required heat.
The result is five times faster styling than the ghd Original straightener, better curl definition than the ghd Chronos, and 2.5 times less frizz. This sounds impressive on paper.
At the media demo, hair stylist James Kavanagh transformed frizzy hair in five minutes, which convinced the writer to upgrade to the Sculpt. James Kavanagh gave pointers on achieving natural-looking waves with the ghd Sculpt, including not clamping down too hard and starting from around ear level.
Real-World Testing
Armed with James Kavanagh’s advice, the writer set out to recreate the look at home on freshly washed, roughly blow-dried hair.
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The first thing noticed when turning the Sculpt on was how quickly it heated up. Working in small sections from around ear level, they resisted the urge to clamp down too hard, gradually rotating the irons as they slid through hair. The result was pretty magical.
In about ten minutes, they achieved soft, glossy waves, and importantly, hair didn’t feel overly hot. Overall, they were impressed by the ghd Sculpt. Hair never felt excessively hot while styling, and the finished result was incredibly glossy, with noticeably less frizz than usual. However, they don’t think there’s enough reason to upgrade from a ghd Chronos if one already owns it and uses it with a heat protectant.
It is a styling tool.
