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Styngr is backed by Universal, Warner Music and Sony – a few of the greatest record labels – and works intently with them. But, Naomi says, publicity would not pay the payments and “streaming does not maintain careers”. She points out that an artist might also need to think about other events, similar to a music with multiple writing credits or a reduce for a record label. Naomi Pohl is basic secretary of the Musician’s Union, which represents about 35,000 people within the UK business. “I’ve heard of sync licences from actually, really indie artists being a couple of thousand…