Brighton-based maternity attire model to launch this week

RASKANA, the brand started by Jessie Daavettila, will launch Friday, July 22, 2022.

When Brighton’s Jessie Daavettila, 30, was pregnant for the primary time, it was a problem to determine what to put on.

She went to buy garments that will match her, and did not discover something she preferred.

“I used to be tremendous unimpressed with it,” she stated.

In her basement office, Jessie Daavettila also has an area set up for taking photos of her apparel with her kids.

Most of the maternal choices reminded her of garments marketed towards older girls.

She wore a number of her husband Tim’s clothes when she was pregnant as a result of she did not wish to spend cash on garments she did not like.

“It felt like there was nothing in that area of the aesthetic that I beforehand had,” she stated. “I simply wished one thing that match into who we’re as Millennials and even Gen-Z.”

Daavettila was years right into a profession in vogue attire; she beforehand labored for big manufacturers like Nike, and is now a contract attire contractor.

She has been stitching and designing garments her whole life. She even designed and sewed her personal wedding ceremony costume.

So, confronted with selections she did not like, she created one thing to fill the area of interest she thought was empty.

Jessie Daavettila grew up sewing, but for her new brand, RASKANA, she sends her designs to be constructed in California.

Designing as a shopper

Now, Daavettila, who has three kids — Jack, 2, Beatrice, 1, and Meredith, who is sort of 2 months previous — spends her days being a mother upstairs in her dwelling, and an attire designer in her storage.

She designed the garments for a brand new model she created, RASKANA, which is able to launch on the finish of this week.

A few of the objects she designed embody maternity leggings for $98, a thermal child clothes set for $68 and a maternity tank prime for $88.