When Brighton’s Jessie Daavettila, 30, was pregnant for the primary time, it was a problem to determine what to put on.
She went to buy garments that will match her, and did not discover something she preferred.
“I used to be tremendous unimpressed with it,” she stated.
Most of the maternal choices reminded her of garments marketed towards older girls.
She wore a number of her husband Tim’s clothes when she was pregnant as a result of she did not wish to spend cash on garments she did not like.
“It felt like there was nothing in that area of the aesthetic that I beforehand had,” she stated. “I simply wished one thing that match into who we’re as Millennials and even Gen-Z.”
Daavettila was years right into a profession in vogue attire; she beforehand labored for big manufacturers like Nike, and is now a contract attire contractor.
She has been stitching and designing garments her whole life. She even designed and sewed her personal wedding ceremony costume.
So, confronted with selections she did not like, she created one thing to fill the area of interest she thought was empty.
Designing as a shopper
Now, Daavettila, who has three kids — Jack, 2, Beatrice, 1, and Meredith, who is sort of 2 months previous — spends her days being a mother upstairs in her dwelling, and an attire designer in her storage.
She designed the garments for a brand new model she created, RASKANA, which is able to launch on the finish of this week.
A few of the objects she designed embody maternity leggings for $98, a thermal child clothes set for $68 and a maternity tank prime for $88.
The title of the model comes from the Finnish phrase Raskaana, which implies being pregnant. Daavettila’s dad and mom are each Finnish, though she was born in Ann Arbor.
The garments she’s designing are the identical as Daavettila wore throughout her final two pregnancies.
“The one factor that makes our model so much completely different than a number of different maternity manufacturers out there may be that actually every part from the bottom up is designed and developed and have been examined by me, the founder,” she stated.
One of many objects she designed and wore throughout her pregnancies was a pair of leggings that stretched to suit her, and so they nonetheless match properly after she delivered her kids.
“It is actually necessary to me as a shopper of the model to have kinds that work earlier than, throughout and after being pregnant,” she stated.
One other facet of her attire is that most of the objects have zippers to permit nursing. In an effort to maintain objects from trying an excessive amount of like maternity attire, although, she hid the zippers.
Daavettila stated she’s seen nursing garments with zippers proper throughout a girl’s breasts, however she is attempting to make objects seem like another article of clothes.
“An enormous, necessary portion of our model to me is creating attire that works for a number of levels of being pregnant after which, that does not scream, ‘I am pregnant,'” she stated.
The entire supplies are from the US and objects are made right here.
RASKANA will launch July 22 on Instagram and the web site, Raskana.com.
Sophia Pepper is a reporter for the Livingston Each day. Contact her at [email protected] or 517.377.1065. Observe her on Twitter @sophia_lada.