Adidas will not return as NHL’s official attire provider following 2023-24 season, per report

Adidas NHL Getty Pittsburgh Penguins
Getty Photos

Adidas will now not be the NHL’s official provider of uniforms and attire as soon as their settlement expires following the 2023-24 season, in response to ESPN’s Grey Wyshynski. Wyshynski additionally studies that Adidas was the facet that did not categorical curiosity in renewing their contract to be the league’s official attire supplier.

The league will start the seek for one other uniform and attire provider earlier than the Adidas deal runs its course.

“The NHL and Adidas stay up for persevering with to work intently collectively over the subsequent two years and to a clean transition to the brand new genuine NHL uniform provider, which can be introduced by the NHL on the applicable time,” the NHL advised ESPN in a statements.

Adidas has been the NHL’s uniform and attire provider because the 2017-18 season once they changed Reebok. Previous to that, Reebok had been the league’s provider because the 2005-06 marketing campaign. Nevertheless, Adidas was reportedly paying “a minimum of double” the $35 million yearly that Reebok was paying to be the NHL’s attire provider, in response to Wyshynski.

The NHL additionally has a long-term take care of Fanatics, who the league has had a partnership with since 2005. Fanatics has been an official producer of NHL attire and hats because the 2017-18 season.

Because of the league’s settlement with Adidas ending, NHL gamers which have signed endorsements offers with the attire large will see these agreements expire.