Dutch consumers count on to purchase extra on-line within the subsequent few years, particularly well being, magnificence and meals merchandise. For the primary time, over half of customers say they may purchase extra on their smartphone in 5 years.
That’s what an annual analysis by Dutch trade advocate Thuiswinkel.org says. One thousand respondents within the Netherlands took half in it. The patron questionnaire is part of ShoppingTomorrow, a suppose tank about the way forward for e-commerce.
40% on-line bills in 2027
Customers count on to purchase much more on-line in 5 years. The anticipated income share has elevated from 37 % in 2025 to over 40 % in 2027. Buyers subsequently say the expansion in ecommerce of the previous couple of years will proceed.
Probably the most progress is anticipated for Well being&Magnificence and Meals.
Probably the most progress is anticipated for the classes Well being&Magnificence and Meals/Nearfood. These segments already noticed bills improve in the course of the pandemic. Over 20 % of shoppers say they may spend extra on meals. For magnificence merchandise this quantity is even increased: 26 %.
Smartphone will get higher hand
For the primary time, over half of Dutch consumers (53 %) say they may do most purchases on their smartphone in 5 years. Final yr, this was solely 48 %. Practically 60 % suppose orders will principally happen on on-line marketplaces.
60% says nearly all of orders shall be on marketplaces.
Moreover, voice assistants have misplaced recognition. Whereas final yr 50 % would purchase extra by way of good assistants, this yr that quantity has fallen to lower than 40 %.
Prospects hesitate in sharing private information
Information privateness is essential to customers: virtually 80 % suppose on-line companies can abuse their private information. However, 2 in 5 clients trusts that firms will deal with this info accurately.
Furthermore, 40 % don’t like customized advertisements. For optimization of internet sites this quantity is decrease: 27 %.
Sustainability the norm in 5 years
For 1 in 5 Dutch clients, sustainability is decisive when making a purchase order. Though the worth continues to be extra essential for sustainable merchandise in comparison with environmental facets, similar to the fabric. Nonetheless, 70 % of respondents suppose sustainable and Company Social Duty (CSR) would be the norm in 5 years time.